Problem

Socks For Happy People wanted to establish itself in the marketplace by using an approach that effectively communicated its core value of providing a product that is not only functional but that could change behaviour through conscious consumerism. With a focus on design, the company wanted to create an identity that resonated with its target audience of consumers who are environmentally conscious and appreciate quality products with an ethical ethos.

Solution

We developed a cheerful and dynamic brand identity, to be utilised across various platforms including stationery, websites, and packaging. These design elements were an essential component of the company's branding strategy, which sought to express its positive and joyful ethos to customers.