Problem
Craghoppers is a well known clothing brand established in 1965 by a group of keen climbers. In recent years their focus has shifted away from traditional walking gear and have positioned themselves as world travel clothing experts. Our task was to build upon their existing customer base and generate more sales through improved marketing messages and offers.

Solution
The current catalogue was challenging to browse through due to its confusing sections and technical fabric key, which we redesigned. To promote a theme of world travel, we drew inspiration from vintage luggage stickers and passport stamps for our marketing messages. To incentivise customers, we introduced a price match offer, a "3 for 2" deal on selected products, and a free delivery service. To enhance the catalog's functionality, we integrated QR codes that linked to the website and included customer reviews. We also included section dividers to improve navigation and used page breaks, such as "What The Experts Say," not only to boost the company's social media presence but also to encourage customers to keep the catalogue and revisit it frequently.