YIDA

Brand identity and campaign.

Problem

The Young Interior Designer Award was the first national award scheme for students studying interior and architectural design degrees. Our brief was to create a brand identity and promotional materials to encourage students in their third year to enter.

Solution

The identity and architectural quality of the logo are achieved through the use of geometrical shapes, which can be paired with various textures. This abstract branding aims to appeal to the artistic sensibilities of interior designers. Additionally, the information pack is designed as a swatch sample to further emphasise this idea.

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