Problem

To help launch a global network of female lawyers and space for lawyers to connect with each other and exchange information, a strong brand identity was needed, which would resonate with women and help them feel inspired and motivated to join the movement.

Solution

Taking inspiration from the female deity Themis, who represents justice, divine order, law, and custom, I created a logo that features a simplified female form, as a way to pay homage to women and celebrate feminine energy. Given the mission and values or the organisation, I felt it important to elevate the role of women and the choice of iconography, colour and imagery, reflect this intention.